Heat Exchanger is Selected as My Niche Keyword
Following Pat’s guidance, heat exchanger is selected as my niche keyword. I am not sure if I am the first one to announce the keyword. If that is true, I understand that I struggled but did not spend as much time as others. I really wish I could go all the nine yard like Pat laid out using elegant tools like the LTP. Anyway, here is why and how I settled on “heat exchanger”.
The phrase “heat exchanger” fits some of Pat’s keyword criteria. It is my passion – I worked with heat exchangers for more than 20 years as an engineer. I love this kind of equipment. It will pass the grandma test. If I do well with this website, it can be useful for people to learn and make better use of heat exchangers. Will it be a money maker? I am not sure.
These screenshots shows the numbers from the Google Adwords, SMERush, and OpenSiteExplore. The exact local search is 6,600 with High Competition but low CPC of $1.88. In contrast, “Heat Energy” looks better because it is Low in competition but high CPC of $6.05. However, when I search on Google, I see a lot more ads on “heat exchanger” but no ads on “heat energy”. Could someone explain this to me? I am really confused.
The MozRank and the PR for the top 12 webpages are pretty high, 3, 4, 5 or higher. Wikipedia is the always the first page in search results. I may never be able to beat them and to get to number one. Would I still be able to get to the first page and get some click? I need some encouragement if you can help.
Then, why I stuck with this keyword and not do a thorough search like your guys? I think the search is very competitive, too. If there are some better keywords, your guys would have gotten them already. If I try a new territory that I know very little about, it could be even worse. Besides, I got a lot of other thing to catch up, such as learning to setup theme, menu, and SEO in WordPress.
So, am I okay with pouncing the ball on keyword search and get the game going? Do I have any chance to stay in the game with “heat exchanger”? If not, would that be possible to add longer tail after this keyword and get a smaller niche? I would really like your comments.
Thanks you in advance, Perry Ning